Variable Data allows you the ability to vary the information on your printed products. This allows each piece to be unique or custom for each customer. With this ability you can have postcards, letters, or any number of products printed with information that is specific to each individual.
Information such as names, addresses, a unique message, and more can be printed on each piece. It also allows you to have numbers printed that are sequential for things such as tickets or forms. Variable Data allows you to connect more personally with your customers. Customers are more likely to see and respond if the materials they receive are personalized to them. All of these abilities come in handy, especially when you have a large list of individuals with whom you wish to send information to.
Benefits of using Variable Data include
- Attract more attention
- Increase document impact
- Increase response back
- Increase sales
- Reduce costs
- Customize to a target market