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Publication
Construction and Design
Images
and Scanning
Process
and Spot Color
Software
PostScript®
Software Scope
Recommendations
Preflighting and Saving
Fonts
Problem
Solving
Formulas
and Hints
Business
Mailing
Creating
PDF Files
Disabling HTML Email
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Software
PostScript®
From Adobe Systems Incorporated: "The PostScript®
language is a simple interpretive programming language with powerful graphics
capabilities. Its primary application is to describe the appearance of
text, graphical shapes, and sampled images on printed or displayed pages,
according to the Adobe imaging model. A program in this language can communicate
a description of a document from a composition system to a printing system
or control the appearance of text and graphics on a display. The description
is high-level and device-independent."
Briefly, PostScript® (PS) is the standard that printed documents
from electronic mediums use. Full support of PS in layout applications,
graphic applications, fonts, and printing devices is very helpful in
creating professional, high-quality printed projects.
There are other methodologies, including Scitex® and proprietary
systems, which are also efficient. However, PostScript® is
more common both in professional service bureaus and commercial printers
that support a wide range of customer documents.
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Software Scope
Software scope is important when beginning a project.
What software will perform the best for your intended publication, and
what supporting software should you use to create graphic elements, but
still ensure compatibility with your printer?
There are many titles, vendors, and computer platforms from which to
choose. (See
our supported software list.) Likewise, the price range of
hardware and software is equally massive. Many programs have overlapping
functions in that different vendors and/or titles often accomplish the
same thing using different methods. Mostly this is a matter of
preference. However, there are certain categories of software
and limited abilities within each category that should be addressed.
The three main categories of desktop publishing and printing software
are as follows:
- Layout and design
- Graphic editing / illustration
- Text editing / word processing
Although some software titles will do two or more of these functions,
it is widely accepted that combinations of software with strong points
in each is the best method to produce the most compatible documents.
For example, Adobe® PageMaker® is most adapted for layout
and design although it allows you to compose text adequately.
You may want, however, to compose text in a strong editor with spelling
and grammar checking first, such as Corel® WordPerfect™ or Microsoft®
Word. Similarly, although you can perform layout and design functions
in Macromedia® Freehand™, a strong graphic editing application,
it may be easier to utilize QuarkXPress™.
The following table shows the primary categories and the applications
best fitting the category:
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Layout & Design
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Graphic Editing / Illustration
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Text Editing / Word Processing
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Adobe® InDesign™
QuarkXPress™
Adobe® PageMaker®
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Adobe® Illustrator® (Vector)
Adobe® Photoshop® (Raster)
Macromedia® Freehand™ (Vector)
Corel® Draw (Vector)
Corel® Photo-Paint (Raster)
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Microsoft® Word
Corel® WordPerfect™
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Note that Adobe® InDesign™ edits vector illustrations natively,
which can assist greatly in tweaking logos and graphic elements.
There are some other applications which are designed for other purposes
that, with conversion, can be used for limited commercial printing:
- Microsoft® Publisher - We've found best results in printing
to composite printers such as color copiers and ink jet printers.
Full separation capability still has not been realized in Publisher
for PostScript® environments. We recommend only using Publisher
for composite, one-color printing, or for small-run composite color.
- Microsoft® PowerPoint™ - Designed for making presentations
to audiences viewing projector slideshows or overhead transparencies.
Also for handouts from laser or composite color printers. Not
recommended for commercial printing.
- Microsoft® Excel - Designed for database and spreadsheet functions.
Not recommended for commercial printing.
- Corel® Wordperfect Presentations™ - Designed for making presentations
and slideshows for projectors, etc. Not recommended for commercial
printing.
Adobe® PDF™ (Portable Document Format) is a file format rather
than a software application. Adobe® Acrobat® is designed
to open and print PDF™ files, but does not have any sort of design function.
PDF™ is a relatively new format that has significantly helped standardize
documents and provide a way to share content between online web systems
and print publishing systems. Frequently it is used to 'normalize'
or convert a document created in an application to that of PostScript®
compatibility.
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Recommendations
If you are seeking the best possible quality from Watkins Printing, we
recommend the use of high-quality desktop publishing software:
- Adobe® InDesign™
- Adobe® PDF™ & Adobe® Acrobat®
- QuarkXPress™
- Adobe® PageMaker®
- Adobe® Photoshop®
- Adobe® Illustrator®
- Macromedia® Freehand™
Key: (Layout
software) (Raster image software) (Vector
image software)
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Preflighting and Saving Your Documents
The quickest way to ensure all components to a particular print
job are ready to go is to "Preflight" the publication. Several layout
applications including PageMaker® and InDesign™ have built-in preflight
capability. MarkzWare
makes preflight software called FlightCheck which is highly recommended.
It will check for all types of problems associated with jobs and gather
files and fonts for ease in sending to a printer.
Secondary to performing a thorough preflight, having necessary files
for your document is critical. Images and fonts are the key components
to any publication, and it is very often that they are not included
with a job request.
- InDesign™ - Under the file menu is an option called
Package which is similar to PageMaker® except it also
will copy font files.
- QuarkXPress™ - Under the file menu is an option called
Collect for output. It performs the same task as above,
copying all the images used in the document to a single location.
- PageMaker® - When saving your publication in PageMaker®
for the last time to provide to a printer, first make sure all of
your images are linked and updated. Then select All linked
files when doing a Save as. This will copy the images
you've used, whether they are on a network drive or CD-ROM, to the
final destination, which is usually a removable disk such as a Zip
disk.
You will need to keep track of the fonts you use in your publication and
send them along with the images since most software, excluding InDesign™,
does not copy fonts for you.
- TrueType Fonts - TrueType fonts consist typically of just
one file for each typeface. Sometimes typefaces are offered in italic,
bold, thin, heavy, etc. versions, and this will usually result in
more than one file. However, for a particular style of TrueType font,
one file will provide both the screen and printer font information.
On a Windows machine, this is a .ttf
file. On a Macintosh, it is represented by the icon with multiple
"A's."
- PostScript® - PostScript® fonts consist of two files.
One is a screen or basic font, and the other is a printer or metrics
font. Both files are required for the font to print! On a Windows
computer, they are .pfm
(metrics) and .pfb
(basics) files. On a Macintosh, they are represented by fonts with
a single "A" in their icon (within a suitcase or standalone) and accompanied
by the printer version (never in a suitcase), usually with a much-abbreviated
filename.
Fonts © Copyright Notice: Fonts are property of the authors and
designers and are NOT to be distributed freely! Although Watkins Printing
has a large library of fonts, we require customers to supply their fonts
in the event that they have used unique fonts we do not have. We archive
jobs to CD and DAT media, and do not use archived fonts for the design
of new jobs.
If you need assistance locating and copying your fonts, please see
our Font Saving Guide.
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© 2008 Watkins Printing
Updated Wednesday, 29 December 2004
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